The underwire was off by four. This stayed on. No ridge through the tee.
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No wire. A W-shaped jelly strip.
Regular price
$54
Sale price
$34
Sale
No wire
Jelly strip lift
Hook-and-eye fit
Buy 1 get 1
Underwire digs by afternoon. A soft bralette does not hold you. This one has a W-shaped jelly strip — a flexible gel band, not metal — and a hook-and-eye back. Buy one, get one free while the offer is on this page.
*Band tends to run small. If you are between sizes, size up.
Shipped today
Free shipping to US
Selling out fast
Due to high demand, limited quantities are available
30-day money-back guarantee
30 days at home. If the lift is not enough, or the band is wrong, send it back.
Is there a wire in it?
No. A W-shaped jelly strip sits under the bust — a flexible gel bonding band, not metal. The back is a hook-and-eye so you can set the band. A soft bralette does not do that.
Will it actually lift?
The lift comes from the jelly strip under the bust, not from metal. It will not give you the same pointed shape as a padded underwire. It gives a rounded, held shape that stays put under a t-shirt. If that is not enough, send it back within 30 days.
How do I put it on?
This is a hook-and-eye bra, not a pull-on. Put it on like a usual bra and fasten the hooks at the back. Start on the loosest row, then adjust the straps. Machine wash cold and dry flat.
What is it made of?
A nylon-elastane knit in the same class as many wireless bras — about 55 percent nylon and 45 percent elastane. Check the sewn-in label for the exact mix on your pair. Wash cold and dry flat. Heat is what kills the stretch.
Why they unhooked the wire
I can actually set the band. It is not a tube I pull over my head.
A bralette does not hold me. This one does, without a wire in my ribs by lunch.
Afternoon wire dig. Or this.
Fine at 9. Off by 4.
The wire holds you, then it reminds you. By afternoon you want it off, and a mark is left under the shirt.
A jelly strip takes the weight.
A W-shaped gel band under the bust, not metal. Smooth under a tee. Hook it at the back.
How the jelly strip holds you
A W-shaped gel band
A flexible jelly strip sits under the bust. That is what holds you. There is no metal in it.
Weight stays off a wire
The strip takes the load so it is not hanging on a wire, or on your shoulders in a bralette.
Hook-and-eye sets the band
Fasten it like a usual bra. Start on the loosest row. This is not a pull-on.
Why it feels different
No wire
A jelly strip, not metal
Hook-eye
Set the band at the back
S–3XL
Band tends to run small
30 days
If the lift is not enough
Jelly strip vs underwire vs a soft bralette
Jelly Wirefree
Underwire / bralette
Lift
Jelly Wirefree
A W-shaped jelly strip under the bust
Underwire / bralette
A metal wire, or almost none
Under a tee
Jelly Wirefree
No wire ridge
Underwire / bralette
A ridge, or a bralette that does not hold
Putting it on
Jelly Wirefree
Hook-and-eye at the back
Underwire / bralette
Hooks with a wire, or pull-on with no lift
All day
Jelly Wirefree
A flexible gel band, not a poke
Underwire / bralette
A mark by afternoon, or you take it off
If it is wrong
Jelly Wirefree
30 days, full refund
Underwire / bralette
Another bra in the drawer
What you are actually buying
A nylon-elastane knit plus a jelly strip. Check the sewn-in label for the exact mix on your pair.
~55%
Nylon
The body of the knit. Smooth under a tee. Check the label — batches can differ.
~45%
Elastane
The stretch and recovery. Wash cold and dry flat. Heat is what kills it.
Jelly
W-shaped jelly strip
Flexible gel bonding band under the bust. Not a wire. Not a fabric sling.
Frequently asked questions
Will it lift as much as an underwire?
It lifts from a W-shaped jelly strip, not from metal. You get a rounded, held shape, not a pointed underwire shape. If you need more structure than that, send it back within 30 days.
Is this the same as the Seamless Wirefree Bra?
No. That one is a pull-on with a fabric sling under the bust. This one has a jelly strip and a hook-and-eye back. Same shop, different bra.
Black, Nude, or White — what is the difference?
Only the colour. Same jelly strip, same hooks. Nude is a warm taupe. White is cream, not optical white.
How do I put it on?
Fasten the hook-and-eye at the back. This is not a pull-on. Start on the loosest row, then adjust the straps.
Does the band run small?
It can. This style is S to 3XL. If you are between sizes, size up. Fasten the loosest row first. If the band still feels wrong after a week, return it.
Will it show under a white t-shirt?
There is no wire ridge to print through. A white tee is still the honest test. If you can see a line you hate, send it back.
How do I wash it?
Machine wash cold in a bag, or hand wash. Dry flat. Do not put it in the dryer. Heat is what kills the stretch. Check the sewn-in label if yours says otherwise. The knit is in the ~55% nylon / 45% elastane class — confirm on the label.
How does Buy 1 Get 1 work?
Buy one, get one free is the offer on this page. The second bra is free when the discount is set up at checkout. If it is not free at checkout, the offer is not applied yet.
Wear it for a week. Then decide.
A W-shaped jelly strip instead of a wire. Black, Nude, or White. S to 3XL. Buy one, get one free while the offer is on. Thirty days at home.
30-day money-back guarantee. Free shipping to the United States.